VIDEOGRAPHY & EDITING
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SUPERFOODS COMPANY Apr 2020 - Aug 2023
SUPERFOODS COMPANY Apr 2020 - Aug 2023
As Brand Manager for Superfoods Company, I managed both organic and paid strategies. To build our content backlog, I planned and executed monthly content shoots, ensuring cost-effective, high-quality content aligned with brand guidelines and campaign goals. I wrote scripts for models and influencers, captured content, and edited videos for organic and paid social media. While social media strategies and editing styles have evolved significantly over the past few years, the content below highlights my experience in content production and editing.
KIND SNACKS FOUNDER, DANIEL LUBETZKY Aug 2023 - Present
KIND SNACKS FOUNDER, DANIEL LUBETZKY Aug 2023 - Present
I currently manage social media and content creation for KIND Snacks Founder and Shark, Daniel Lubetzky, aligning initiatives with his performance and mission-driven goals. I've established and refined content strategies, educated the team on best practices, and adapted quickly to shifting priorities. Using Descript and CapCut, I produced organic videos that drove high engagement, follower growth, and viral success through creative storytelling backed by data-driven insights.
Keep Pushing- The KIND Success Story
One of my favorite stories Daniel has shared, I edited this video his keynote at EY. I continue to encourage Daniel to share similar impactful stories from his journey building KIND Snacks during our content shoots.
A Lesson From High School Lunch
Inspired by the popular "scrapbook" trend, I created this video using a memorable anecdote from Daniel’s book. I love to use storytelling to authentically connect with audiences.
Passing the Phone with the Sharks
We filmed this trend-based video during Shark Tank, where we typically secure at most 1–2 minutes between pitches with the other Sharks (and around 10 minutes with Daniel). Because our time was extremely limited, it was crucial to choose video concepts that were easy to execute and quick to explain while engaging the Sharks.
Mexican vs Spain Spanish - Hispanic Heritage Month
I collaborated with KIND Snacks to create this video during hispanic heritage month. While Daniel’s travel schedule often leaves limited time for content creation, we successfully maximized a brief filming opportunity. The video performed well organically, prompting KIND Snacks to publish a successful follow-up (Part Two).
I built a business with 0 employees...
While the team previously preferred a more "authentic" style of video production, scripting, and editing, I suggested testing a more produced style and collaborated with a freelance videographer for this script. My suggestion proved successful, and I've advocated for incorporating this style into Daniel’s ongoing social and content strategy.
Keep Pushing
When we aren't juggling competing priorities, I lean into creative storytelling. Highlighting key lessons and impactful experiences that shaped Daniel’s journey authentically introduces him to new audiences and continues to inspire the existing community. This video helped demonstrated how simple, relatable storytelling can be highly effective.
I'm Not a Nice Shark...
This is another example of a script filmed while collaborating with a freelance videographer. Since I advocated for testing this type of "produced" content, I believe it showcases my understanding of social media platform trends and best practices. I will always advocate for strategies that help us achieve our goals.
Red Flag or Deal Breaker with Barb
Another Shark Tank video created specifically to collaborate with Barb. Filmed efficiently between pitches.
Shark Tank Toast-It Deal.
This was one of the first videos I edited for Daniel's channels. I was provided footage from an 30 min Zoom call and was responsible for quickly creating an asset celebrating Daniel's deal with the Toast-It entrepreneurs.
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