COMMUNITY & PARTNERSHIPS

SUPERFOODS COMPANY

Bi-Annual Health & Wellness Challenges

At Superfoods Company, I designed and hosted biannual health and wellness challenges to engage the community and promote healthier lifestyles. Through these challenges, we gathered customer testimonials, documented inspiring before-and-after transformations, fostered a loyal community, and recruited new Facebook Ambassadors.

It was a privilege to guide this group through the challenge, educate them on health and wellness, and witness their incredible transformations. Check out the video on the right for a recap of their inspiring journeys!

Nutritionist Program

I recruited several nutritionists to review Superfoods Company products and contribute testimonials and blog content for our website. Their expertise also helped shape my wellness challenges by providing valuable insights and practical health tips for our challenge members.

Ambassador and Influencer Programs

I built and managed ambassador and influencer programs across Instagram and Facebook. I also created an in-house influencer program to launch our first dark-posting campaigns, overseeing every aspect—from recruiting and onboarding influencers to managing the ad campaigns. Many of these campaigns proved highly successful.

Please note: I do not currently have access to the ad videos I scripted and filmed at these shoots. The examples shown here are organic posts that resulted from our partnerships.

Influencer Examples:

HannahFit

TsCityChic

YogiDani

AlishaRevel

NikkiSappspo

AnneKristineGar

Testimonial Strategy

I moderated community comments for testimonials to feature on our website and marketing materials. I collaborated with the customer service team to create a system for flagging positive reviews and categorizing testimonials by product benefits. These reviews were featured to strengthen brand trust and engagement.

I reached out to top reviewers to encourage them to join our Facebook or Instagram Ambassador Programs or be featured in a blog article to inspire the community.

KIND SNACKS FOUNDER, DANIEL LUBETZKY

Partnerships

High-Profile Collaborations: Spearheading strategic partnerships with KIND Snacks, Shark Tank, portfolio companies, major news outlets, top brands, public figures, and creators to amplify reach and meet stakeholder objectives.

Key Initiatives: Developing social and content strategies for high-profile initiatives, including Shark Tank, TED Talks, Inc. 5000, and Expo West, enhancing visibility and inspiring press articles.

TED

KIND SNACKS

SHARK TANK

ALI CENTER

SOMOS

BACHELOR

Dedication to Goals Pays Off with 7.7m Views on X

I was sent a 10-minute video and asked to put it together an edit quickly. Shortly after, Elon Musk retweeted the post, which went on to garner 7.7 million views. Timing was key—had it not gone up when it did, it’s unlikely it would have been retweeted! I always give 100% to my work, especially when it’s time-sensitive or critical to the founders and our goals.

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